Nintendo urges organisations to refrain from including politics in Animal Crossing: New Horizons


Nintendo has revised its ‘Usage Guidelines for Business and Organisations’ for the Animal Crossing: New Horizons Nintendo Switch title which has seen huge success this year. The guidelines now state that the game should not be used for political purposes and it’s made clear that Nintendo will take appropriate action should they find anyone going against the guidelines. Here’s a snippet of the rules from the official web page which also outlines more about what Nintendo deems as inappropriate use of the game:

  • Please refrain from using the Game inappropriately or creating any content within the Game that would be considered vulgar, discriminatory, or offensive. Please also refrain from bringing politics into the Game.
  • Please do not share false information about the Game with anyone, and do not deceive others while using the Game (e.g. falsely indicating you are separately licensed or otherwise approved by Nintendo).
  • Please do not leverage the Game as a marketing platform that directs people to activities or campaigns outside the game (including directing people to a sales page, distributing coupons, sweepstakes, giveaways, requiring consumers to follow social network services accounts, gathering customers’ information, or other invitational activities).
  • You are not allowed to obtain any financial benefit from using the Game (including selling your Custom Design or earning any advertising revenue with the Game content).

The full set of guidelines can be read here.

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