Competition with other platforms prevents Sony from revealing PS5 price right now


By Sherif Saed,
Tuesday, 4 February 2020 11:56 GMT

Sony does not want to tip its hand too early when it comes to the price of its next-gen console, PS5.

As part of Sony’s earnings reveal this morning for Q3 of FY2019, company representatives were asked to share an update on PlayStation 5, particularly how the company plans to transition its games division to rely on the next-gen console instead of PS4.

More specifically, Sony was asked to clarify what factors into deciding the price of the console, and which of those elements it can and cannot control.

“First, we must absolutely control the labour cost, the personnel cost. We will definitely control that,” CFO Hiroki Totoki said through a translator. “How much can we prepare initially, we will work on the production and the sales and we will have to prepare the right volume.”

Totoki went on to say that factors out of Sony’s hand include competition with other platforms, which prevents Sony from revealing price and other plans right now, as it may want to alter some of them later.

“What is not very clear or visible is – because we are competing in this space – it’s very difficult to discuss anything about the price at this point,” Totoki explained.

“Depending upon the price level, we may have to determine the promotion that we are going to deploy and how much costs we are prepared to pay. So it’s a question of balance.”

Totoki also explained that this approach ensures PS5 is going to be profitable during its life.

We may not know the price of the console just yet, but a few other details about PS5 have already been confirmed. Our story at the link should get you up to speed with everything confirmed so far, including PS5 games.

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